Small Business Saturday with the CT River Valley Chamber of Commerce

Saturday, Nov. 26, is an important day for independently owned local businesses in Glastonbury. It's Small Business Saturday, the kickoff to "shop small" events that emphasize the power of dollars spent in local communities. Small Business Saturday is sandwiched between the major Black Friday retail shopping holiday that tends to favor national brands and Cyber Monday, an online shopping event that this year takes place on Nov. 28.
 
The Connecticut Valley Chamber of Commerce provides a guide to small local businesses. For many without the scale of established national chains to cruise through COVID-19 pandemic disruptions, fourth-quarter sales could make the difference between hanging on or shuttering their shops. For many without the scale of established national chains to cruise through COVID-19 pandemic disruptions, fourth-quarter sales could make the difference between hanging on or shuttering their shops.
 
Last year, Small Business Saturday sales topped $23 billion. Since the first Small Business Saturday in 2010, consumers have spent an estimated $163 billion, according to American Express, the longtime sponsor of the event. (Keep reading via Patch.com)

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