Feb 26th,Start-Up School #2:Define Your Business: Product, Service, and Audience

Description

Free Score Webinar

Launching and growing a successful business starts with a clear understanding of what you offer and who your customers are. Without a well-defined product or service, it’s difficult to identify potential customers, understand your market, and create a successful marketing program that targets the right buyers. Likewise, failing to pinpoint your target audience can lead to wasted time, money, and missed opportunities.

This comprehensive workshop will help you build a strong foundation for your business by guiding you through the process of defining your product or service and identifying your target market.

In this session, you’ll discover:

• How to effectively define your product or service
• Key characteristics of a well-defined offering
• Strategies to differentiate your product or service in the marketplace
• What a target market and audience are, and how to identify them
• How to determine the size of your market and align it with your business goals
• How to use this information to focus your efforts and dominate your niche

Stop guessing and hoping for success—harness the power of knowledge to ensure your efforts are focused on those who truly value and benefit from what your business offers. This session will set you on the path to creating a strong, strategic business plan that gets results.

Don’t miss this valuable workshop—register today!

Presenters: Elle Kowal, Kathleen Thompson and Steve Mahoney

Webinar Presenters Bios: 

Presenter: Elle Kowal, SCORE mentor

Elle is a certified mentor with SCORE who has over 20 years of experience leading global organizations of all sizes in the financial services and technology markets. Her career has focused on business and product strategy, marketing and product management. Most recently, Elle was Chief Operating Officer at MineralTree, a B2B fintech company that was acquired by a Fortune 100 company in 2021, and was named to the list of the Most Influential Women in Payments by PaymentSource. She has a passion for leading transformational change in companies and people to help them grow and meet their full potential. 

Presenter: Kathleen Thompson, SCORE mentor

Kathleen Thompson is a professionally trained singer and public speaker. She gained experience leading through change and communicating in difficult situations with 7 mergers and acquisitions while working in finance and technology. Kathleen now writes and produces her own music. She’s been a Score volunteer for 5 years. Kathleen also coaches people to develop their story and voice so that what others hear is what they intended to say. Her unique blend of story crafting and voice techniques help you not only tell a better story, but also tell a story better. You can find her at https://kathleenannthompson.com/

Presenter: Steve Mahoney, SCORE mentor

Steve Mahoney is a certified mentor with SCORE Greater Hartford. He has over twenty years of experience in financial planning, budgeting, financial analysis, strategic planning, accounting and auditing. He has experience with large and small organizations, working across multiple disciplines including Finance, Legal, HR, Communications, and Business Operations.

Social media links: 

https://www.linkedin.com/in/stephen-mahoney-0a46a1126/